Preparations for the 2011 Chelsea Flower Show
As previously posted on this blog, Quality Garden Tools are again teaming up with Ethel Gloves to show their range at this year's RHS Chelsea Flower Show.
The stand will not only show off the traditional range, but also some exciting new gloves including: the V&A Museum range, the Utility glove and the luxurious Leather glove, along with the fantastic new range of Bamboo 'colours'.
Quality Garden Tools and Ethel are working very closely with The London Display Company who will be constructing the stand, which has been designed by the Ethel Gloves marketing team in California. Getting the design right is made more complex by the fact that US design programs are measured in inches and feet whereas British stand materials are made in centimetres and metres. Also, the stand has to fit inside a 'shell' which is erected by the show organisers and The London Display Company will not see this before they arrive to build the booth. The image shown here is a digital artist's impression of what the stand will look like.
The RHS tightly control access to the site both during the show as well as before and after it which ensures that the show remains pretty secure. However it is a bit upsetting when six people are travelling over 5,000 miles from the USA to support the show, only to be told we can only have two passes for the media day on Monday!
But issues surrounding design problems and show passes aside, it is an incredibly exciting show to be a part of and gives us at Quality Garden Tools and the team at Ethel Gloves a chance to be part of the greatest horticultural show in the world. The standards of the show gardens, floral displays and trade stands surpass any other show I have attended and visitors from around the world acknowledge this.
Unfortunately, we will not be the only company at the show selling gardening gloves (there are also a number of garden tools sellers), but we will definitely try to have the best, brightest and most floral stand and we hope that with the quality of the Ethel Gloves we will have available, customers will flood in!
As this posting 'goes to press' I can also confirm that Ethel's V&A Museum range has been nominated for the prestigious RHS Chelsea Product of the Year 2011.
So if you are planning on attending The Chelsea Flower Show this year, why not come and visit us at EA26 on Eastern Avenue and the corner of the Sweetingham Steps (down to the bandstand). Who knows, you might even meet me!
Visit the Ethel Gloves website at: www.ethelgloves.co.uk
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